Moreover, a lot of persuasive marketing techniques for especially unhealthy products are used, which has been found to serve as a trigger for children’s unhealthy food choices. Additionally, food marketing depicts a high number of products high in fat, salt, and sugar. Therefore, the behavior media consumption per se is deeply related to factors that are fostering obesity because it increases sedentary behavior and decreases physical activity. Thus, overall screen time is associated with sedentary behaviors and overall low levels of fitness. First of all, media use is a passive way of spending one’s time, and therefore, it replaces active free-time activities. In this regard, media use has been connected to childhood obesity. The number of overweight and obese children worldwide has reached an alarming 41 million. Obesity and overweight in children are international health concerns. Thus, depending on children’s contextual factors, children react differently to unhealthy food cues. The results show that children who are not allowed to consume candy at home react with higher emotional arousal when exposed to candy placements than children allowed to eat candy at home. Moreover, pupil dilation did not differ between conditions but was moderated by parents’ candy prohibition at home (η p 2 = 0.080). Our results indicate that mean dwell time did not differ between conditions and that the moderators did not exert any effect. As moderators, we included children’s prohibition of candy at home and children’s level of BMI in our models. As dependent variables, we investigated dwell time (i.e., visual attention) and pupil dilation (i.e., emotional arousal). We conducted an eye-tracking study, presenting children one of two versions of a narrative media-stimulus, either presenting an unhealthy food (i.e., candy condition N = 34), or a healthy food (i.e., fruit condition N = 34). In particular, children’s implicit reactions, such as visual attention and emotional arousal, are far from being sufficiently understood. Against this background, there is an increasing interest in understanding how healthy and unhealthy food marketing in narrative media can affect children. Obesity in children is an international health concern.
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